Google Insight For Search – Finding Trends In Specific Region, Time and Category
Finally there’s a new tool to research to find trends in specific region, time and category. Google released a new product beta that takes Google Trends to the next level: Google Insight For Search.
Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.
This new tool might be the the tool that I need to research niche more specifically, over a certain period of time and in specific country or region. However, Google Insight For Search only plots a graph with a scale from 0 to 100.
The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don’t represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100; each point on the graph is divided by the highest point, or 100. The numbers next to the search terms above the graph are summaries, or totals.
Therefore it’s a wise idea to combine Google Insight For Search with Google AdWords Keyword Tool (tailored to the proper language and country) to find the actual (approximate) search volume.
What’s your opinion on Google Insight For Search? How will you use it?
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Comment by Budhi Mulyono on 24 August 2008:
Apart of your helpful article, I am still not very convinced that if I find a “hot” niche –> build a website/blog around it –> do some SEO –> put a few monetization means such adsense blocks –> people will start coming in –> and the money is pouring in automatically.
What happens with marketing and promotion techniques mentioned in so many traffic generation methods scattered across the internet???
Is that mean if you find a “hot” niche then you don’t really need to do any of those methods, since people is already looking for it?
Comment by Aldian on 25 August 2008:
@Budhi: On the Internet, people find certain websites from using search engines or referral from other sites or their friends. No matter how popular a hot niche is, it’s useless if people can’t find that site. The traffic generation methods are used to let the prospect know about the site.
Here’s an analogy:
Say there’s a huge public park and there’s a public rest room there. Unfortunately the rest room is not listed in the map of the park and the park information booth doesn’t where the rest room is. Furthermore this rest room doesn’t have any sign either.
So how can people who have the nature call can find this rest room or even know if there’s a rest room?
Comment by Budhi Mulyono on 25 August 2008:
Thanks Aldian. I’ve read so many information regarding this “hot” niche monetization technique and I got the impression that people will easily find your website through search engine if you are targeting it properly, as if no promotion or marketing activities are needed.
So you mean, although, let’s say I found a “hot” niche and build everything necessary to monetize it, I still have to promote it in order to let the prospect know about the site, right?
Comment by Aldian on 26 August 2008:
Yes, you get it exactly right! You must let the prospects know that there’s a solution for their problem.
Comment by Dieta Personalizzata on 2 September 2008:
Great tool Aldian,
Thanks for pointing this out.
I remember creating a niche site last year, this site did not receive traffic and i was pissed because i had spent so much time on it.
Little did i know that in that period of the year, google trends tool registered a decline in searches.
Now i always research the trends before i start anything and this new google tool just makes things easier.
Roby
Comment by Wholesale on 5 November 2008:
I’ve found that geotargeting works well when a the main keyword is too competitive. For example if you’re trying to target “kids toys” you won’t be able to rank on page1 for that keyword so if you target “kids toys texas” you’ll get less searches for that keyword but at least you’ll rank on page1 and receive traffic.
-Jason