Long Tail Niche : Wagyu Beef All-You-Can-Eat Buffet Sunday Brunch
At many times long tail niche is very powerful and can give you a very competitive edge. Here I have an real life example of long tail niche in the offline business, restaurant business. In Jakarta, Indonesia, all-you-can-eat buffet brunch on Saturdays and Sundays are very popular. Many restaurants and hotel coffee shops compete with all their unique specialties and cuisines: dimsum, seafood, yakiniku, shabu shabu, BBQ, vegetarian, Japanese and a lot more.
My family and I, as well as my friends have our regular favorite places to have these all-you-can-eat brunch. We usually have brunch together 1-2 times a month. Just today we broke our habit of going to our regular restaurant and try a new one just because of an advertisement. This advertisement is very simple but very intriguing: Wagyu Beef All-You-Can-Eat Buffet Sunday Brunch for $20 per person (including beverages).
Wagyu (和牛, wagyū) refers to several breeds of cattle genetically predisposed to intense marbling and to producing a high percentage of oleaginous unsaturated fat. Also known as Kobe-style beef, the meat from Wagyu cattle is known worldwide for its marbling characteristics, increased eating quality through a naturally enhanced flavor, tenderness and juiciness, and thus a high market value. Grocery stores in the United States will sell cuts of American Wagyu for $40/lb to $150/lb. (Quoted from Wikipedia.)
Wagyu beef is usually very expensive. I ate it before at one fine dining steak restaurant in Jakarta for more than $195 per portion. It tasted very good, the meat was so juicy and tender that it melted in my mouth.
Hence after I read that brunch advertisement, I called that restaurant and made reservation for 10 people. Oh yes, I invited my eating friends to try, too. There were Wagyu beef burger, Wagyu beef tataki, Wagyu beef carpacio, Wagyu roast beef, minestrone soup with Wagyu beef ball, and many other Wagyu beef cuisines in addition to sushi, sashimi, seafood, salad and dessert bar.
Coincidentally I met my friend’s brother in-law with his group of friends there. They also went to this restaurant because of the Wagyu beef all-you-can-eat buffet Sunday brunch (Although the restaurant is a 5-star hotel’s coffee shop, we would never have regular all-you-can-eat brunch there).
Granted although the quality of the Wagyu beef was not the top one, one of my friends planned to have brunch there again next Sunday with his families. Another friend planned to invite his clients having brunch there.
This restaurant creates a buzz, repetitive customers and viral references with its long tail niche. It also has competitive edge among its competitors: it’s the only restaurant in Jakarta that offers all-you-can-eat Wagyu beef!
The very same thing applies in Internet marketing! You must have a long tail niche to dominate your competitors. However there may be slight problems with long tail niche:
- That they often don’t get enough traffic, and
- They are so specific that even if you can drive traffic, there isn’t much you can do to serve those people except show them ads. Again this can be profitable if you know how to do it but it seems like there just has to be an easier way…
The niche marketers that really make the most money are those that know how to find the perfect balance between competition and search volume. Not only that but they know how to analyze the nature of a niche market to determine how much potential it really has before they enter it.
By doing this they find markets that can make them big money very quickly, faster than most people think possible.
Then when they do find markets they know how to make sites that will capitalize on them as effectively and efficiently as soon as possible. The result? Big profits, easily, and quickly.
There is no doubt that niche marketing although often a tricky game, can be wildly profitable when done right.
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Comment by Pogung177 on 10 September 2007:
Nice explantion longtail sample on local city Jakarta
Comment by Aldian on 11 September 2007:
Thanks for dropping by Pogung. You can also make an example of long tail niche in Yogyakarta
Comment by James - Visualized.Feel.Abundance on 11 September 2007:
Hey Aldian,
Thanks for explaining. Now I really understand what this long tail niche thing is about
Cheers
James
Comment by Aldian on 12 September 2007:
You’re welcome James. Learning from my own taste bud is surely tasteful
Comment by Alex from Science of Identity Foundation on 20 September 2007:
Thanks for enlightening post, but still I don’t understand how can use this knowledge in my niche: philosophy and eastern religion. Anybody any ideas?
Comment by Aldian on 20 September 2007:
Hey Alex,
Can you dig deeper into your philosophy and eastern religion?
For example Taoism for making love, like what Mantak Chia does. Or may be “meditation and breathing exercise for expectant moms to reduce pain when giving birth”?
Hope that can give you some additional ideas.
Comment by IMFreakz on 8 July 2008:
Hey,
Thanks for your great post and tips about Long Tail keyword.
Comment by dewaji on 2 August 2008:
Is it work for adsense blog ?
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