Niche Marketing Secrets – Do You Make Money?
It’s been well known that in order to be successful and take profits in any businesses, you must have must at least a niche market.
A niche market is a focused and targetable portion of a market. By definition a business that focuses on a niche market addresses a need for a product or service that is not being addressed by major providers. You can also think of a niche market as a narrowly defined group of potential customers.
For instance, instead of offering dog training, you might establish a niche market by specializing in labrador retriever training.
Why should you bother to establish a niche market? Because of the great advantage of being alone there; other small businesses may not be aware of your particular niche market, and large businesses won’t want to bother with it.
The trick to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established seller already.
Establishing a niche market give you the opportunity to provide products and services to a group that other businesses have overlooked.
By seeking out smaller segments of larger markets, a website and product can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving a regular income stream. This technique is then repeated across several other niche websites until a desired income level is achieved.
Sadly there are still many niche marketers that don’t make money…
Their desperation is mostly something like this, “I have a site and I’ve been promoting it for a while but I’m not making any sales. What am I doing wrong?”
Niche market should be profitable, shouldn’t it? So what’s wrong? Then why aren’t they making any sales?
Mostly it was because of improper niche research and they failed to figure out these followings:
- The target market has no buying power. For example if the target markets are kids or teenagers, they have to rely on their parents to buy for them.
- The desired information for the niche is available for free and easy to access.
- The demand of the information in the niche is so small.
So do you make money in your niche market?
I created a solution so you have no problem whatsoever in making money in niche market. Click here for my solution.
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Comment by Seduction on 25 April 2008:
I’ll be checking out your product. Thanks for the heads up.
Comment by Bev Mans on 25 April 2008:
Great advice, especially about drilling down your niche even further, sometimes a niche can be too general – being specialized means that you be getting traffic that is looking for specific information which means your chances are higher of making sales. Researching your niche properly is definitely the key to your success.
Comment by MPE on 29 April 2008:
While plenty of companies have success in niche markets, you just need to make sure that the area you operate in is big enough to support it. Your idea of doing a labrador retriever training instead of just dog training is a good idea, but it would only work if you were in an area where a lot of people had that breed of dogs. So that niche might work really well in the suburbs where people have yards, but not in an urban area where few people have yards.
Niches are a great idea, but also usually involve a lot more risk than other types of businesses. So it’s a double-edged sword.
Comment by Andrew Reynolds on 29 April 2008:
Thanks for sharing this very useful information! This really helps a lot for those who are planning to have their own niche market.
Comment by Cricket fire on 2 May 2008:
Wonderfull idea for niche marketing. Thanks for this information.
Comment by Link Building Bible on 5 May 2008:
Yah, I realize that i really need to be adding more content to my niche site in order for it to grow and do better in the search engine rankings.
Comment by Haydn on 16 May 2008:
great stuff. Im still new to the internet money making game, but theres plenty of useful info here. thank you.
Comment by beth in greensboro nc on 17 May 2008:
I tend to follow the belief that niches are made not pre-existant. Most profitable areas of the market have been filled by their need or “demand”. Being an expert in a unsaturated market can be most beneficial.
Comment by bikky khosla on 19 May 2008:
Thanks hats off for you man !!
Comment by Jamie on 23 May 2008:
Great points dude… I like your openess and detail…I will be looking into your product… Do you have entrecard where I can drop mine?
Comment by DoFollow Blogs Search Engine on 1 June 2008:
Yah, my niche sites are starting to kick ass and make some money! Hooo wahhhh!
Comment by ing account on 3 June 2008:
I think that people don’t realize that they don’t need a ton of traffic to make money online. So, they focus on very competitive keywords and never show up in the SERPs. You have to attack longtail keywords. You will make money this way. Try to find a word that gets 1-5 visitors a day. Then make 100 posts with focusing on those keywords. In 90 days you will make money.
Comment by Wii Fit Accessories on 6 June 2008:
Yah… my site is making money…. it is dancing around in the SERPs right now, but it should be steadily moving to the top…
Comment by Tom Liebessprüche on 6 June 2008:
*hehe* creative guy
@ing account
depends at the quality of your work, right? Like everything…
Comment by Jeanette on 13 June 2008:
I’m wondering how many marketers out there operate in the “problem/pain” niche? This is a new thought for me, to look to find niche markets where there are people looking for solutions to their pain or a problem?
Comment by Warenwirtschaft on 18 June 2008:
I think “ing account” is right: The niche-market can bring money if you dont target just one niche market. The market may be much too small. But if you target 100 very small niche-markets then you can earn money.
I did it all wrong until now, trying to find the “most searched” keywords. It is impossible to get an interesting position. But with smaller keywords it could work.
Thank you for the idea!
Comment by Mo on 21 June 2008:
Hey – Great ideas – thanks for sharing. You hit the nail on the head. Thanks again.
Comment by Flv2Avi on 7 July 2008:
All good points, though you could partially overcome number 1 & 2 by using contextual advertising (e.g. AdSense) for income, instead of affiliate products.
Comment by Richman on 8 July 2008:
Thanks a lot of for interesting and cognitive clause. Success!
Good Luck!
Comment by Kirsten on 11 July 2008:
Those are some awesome ideas!
Comment by Squirrel Baffles on 14 July 2008:
I think the other area that gets overlooked is the need to find a niche that people are willing to take part in online. For example, pianos is a heavily searched term, and you could easily rank for long tail terms under “piano”, but not too many people are willing to buy something like that online without getting to try it.
Focus on a niche that folks are comfortable buying online.
Comment by Discount Area Rugs on 24 July 2008:
This is a very important article — niche marketing is not a new concept — but needs to be emphasized. I agree with the author that specializing is better than being a “jack of all trades”, then you develop yourself as the go to person for that niche, and get more business.
Comment by PPC Marketing Ireland on 25 July 2008:
I think a good way to do business as well is concentrating on a few niches that are related, so that you have a lot to offer your client. For example, having expertise in PPC, Affiliate Marketing and Social Media Marketing, would be a good combo to provide excellent service and guarantee stellar results to a client.
Comment by Czar on 2 August 2008:
I’ve never heard of niche marketing before. So, this is how it works and helps my own site to make money. Thanks for the infos. It pretty helpful to me.
Comment by Personal Growth on 2 August 2008:
I also use niche sites but am in the building stages. Read a lot about Bans too. I think niche sites can be a good income stream, but they do require a bit of time too. Food for thought that’s for sure.
Thank you
-ohm
Comment by syria on 4 August 2008:
well i have to say thnx for those great info and ideas about niche marketing it was really helpful
Comment by Nathan Reed on 6 August 2008:
Yeah small niches are the easiest to penetrate and to get good SERPs for them.. However yes, as you already mentioned, there is a high chance you’ll dive into a niche where it’s really hard to make money.
Well, my take on it is that we are in business where things like that happen. You make a mistake, you brush it off and you go make more money with next idea.
Good luck,
Nathan Reed
Comment by San Jose Divorce Attorney on 8 August 2008:
Great point on niche marketing. I will be joining BigBangPLR. Can i request my own niche content? That would be great if for additional fee you can provide content based on members request. Thanks.
Comment by Tanner (is making money) on 10 August 2008:
In my opinion starting a niche market is a great way to build some momentum, but it isn’t always the best way to start. Maybe starting in a larger market would work for some people, not for others. It all comes down to testing certain markets.
Comment by Neon Signs on 12 August 2008:
I agree for a niche site content is king…and not just any content. It has to be quality content!
Comment by Stu the Adelaide SEO on 18 August 2008:
This is true for bricks and mortar businesses as well, It’s hard to compete with the Wal-Marts of the world, but if you can have one product, and support it well, you’re more likely to succeed.
Comment by Magnus on 20 August 2008:
I’ve been doing some testing with very niched travel sites and been getting good results with them. People looking for information about for example information on the Vatican have converted very well for hotells in the vicinity. It takes a little work to set up several sites on really narrow subjects but the conversion rate is very good in travel guides like this.
Comment by SEO Consultant on 22 August 2008:
Thanks for the great post, I’m waiting to see your upcoming products and writings – My questions is this for multiple streams of income would you recommend to promote many sites in one niche, or many niches with a site per niche?
Comment by stephanie on 22 August 2008:
Great point on niche marketing. I will be joining BigBangPLR. Can i request my own niche content? That would be great if for additional fee you can provide content based on members request. Thanks.
Comment by Aldian on 23 August 2008:
@Magnus: That’s great to hear. Travel niche is also a huge. I helped my friend to penetrate smaller and more targeted travel niche: Asia business travel.
@SEO: I promote and saturate one niche then build closely related niches around my primary niche.
@Stephanie: I usually ask my members what they want, and at times I follow the major request if that niche is really profitable.
Comment by shirl on 25 August 2008:
Thanks for the tips on niche marketing I know they are going to very helpful
Comment by povor on 19 September 2008:
I do make money of adsense, T-L-A. On First time was being build shop in internet
Comment by edwin on 21 September 2008:
Hi Aldian, thanks for all your post. I hope can read all. Very great and useful for me. Thanks
Comment by rob on 2 October 2008:
thanks for the great post, some great ideas, thanks for sharing.
Comment by telemarketing on 1 November 2008:
Great article. Point 1 in your article is important. It is so easy to end up working on a niche that gives a poor return.
Comment by Market Secrets on 15 November 2008:
The best niche marketing ideas I know are to simply get PLR products, spruce them up, and market them earning 100% commissions…you can even start your aff program for it and submit it to Clickbank or other networks allowing affiliates to help you produce sales.
Comment by Franck Silvestre on 10 May 2009:
Finding the right niche for your product and service is just a start. The most difficult and time-consuming part of a niche market is to establish a trusting relationship with prospective clients.
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